Vitra Tramshed London Showroom

We enjoyed working on an exciting partnership for our client with specialist UK-based real estate agency The Modern House. What initially began as a feature in an upcoming issue of The Modern House Journal became a full-circle campaign to celebrate Vitra’s new home at the historical Tramshed building in Shoreditch, East London.

The project’s overall aim was to capture how Vitra carefully transformed the building into a modern showroom by sensitively renovating the interior, preserving the defining features of the listed building and forging a connection between old and new. It was key for the design team to conserve as much as possible, acknowledging the traces of time instead of hiding or losing them altogether.

We worked closely on every project element, from briefing The Modern House on the campaign’s direction and liaising with all teams on the photoshoot to organising a Vitra product competition on The Modern House’s social channels.

The Modern House Magazine Issue 6 Cover
The Modern House Magazine Issue Six featuring Advert for Vitra Showroom at Tramshed in Shoreditch

Tomorrow also arranged all the interviews for the feature, including Jonathan Parr, Managing Director at Vitra UK & Ireland, Till Weber, Creative Director Interiors & Scenography at Vitra, and Vitra’s close collaborators, design studio Raw Edges.

To mark the successful partnership, Vitra welcomed The Modern House community and close contacts of Vitra to Tramshed to host an evening event to launch Issue 6 of The Modern House Journal. We were so thrilled to bring this campaign to life. Special thanks to Allie Turner at The Modern House, with whom we collaborated closely to make this happen!

The Modern House Magazine, Issue 6 - Vitra Showroom Ad
Modern House Vitra Tramshed
What we did

Events and Design Weeks Industry Insight & Analysis Media Relations Social Media and Digital Expertise Strategic PR Planning & Implementation

Photography

Taran Wilkhu

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Vitra's Tramshed showroom in Shoreditch, London. Expansive converted building with high ceilings painted green with black steel beams supporting the roof and original cream tiled walls. Vitra products, including the Eames Lounge chair and ottoman front and centre are styled in the space
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Vitra at Tramshed during London Design Festival
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