Colourful interior of VitraHaus Loft by Sabine Marcelis

Since the 1980s, global design brand Vitra has collaborated with world-renowned architects such as Tadao Ando, Frank Gehry, Nicholas Grimshaw, Zaha Hadid, Herzog & de Meuron, SANAA, Álvaro Siza, amongst others, to erect buildings on the Vitra Campus in Weil am Rhein, Germany. Today, the Vitra Campus is a special ensemble of production buildings, museums, architectural icons and inspiration for the home. It is an active industrial site that embraces architectural experimentation and cultural engagement, welcoming hundreds of thousands of visitors each year.

Khudi Bari by Marina Tabassum on the Vitra Campus

In June 2024, Vitra unveiled two major projects on the Vitra Campus and to celebrate, Tomorrow PR invited a group of UK journalists from select publications, including Wallpaper*, Architects’ Journal, Financial Times, and Disegno, to attend.

The first project, initiated by Rolf Fehlbaum (Vitra Chairman Emeritus), was the Khudi Bari by Bangladeshi architect Marina Tabassum. In response to the increasing frequency of floods in Bangladesh due to climate change, Tabassum and her team developed the Khudi Bari, or “small house”.

The low-cost structure can be built, dismantled, transported and reassembled by residents. A Khudi Bari was constructed on the Vitra Campus as an example of this innovative architectural approach and as a response to climate crisis challenges.

For the Khudi Bari project, Marina Tabassum and Rolf Fehlbaum gave a keynote and tour of the new building. This visit resulted in substantial media coverage, with significant features published in the Financial Times, both in print and online, an online story on Wallpaper* and Disegno, with more coverage expected to appear.

Marina Tabassum and Rolf Fehlbaum
Colourful kitchen interiors by Sabine Marcelis at VitraHaus Loft
Colourful interiors at the VitraHaus with a Panton chair, table and artwork

Over at the VitraHaus, Rotterdam-based designer Sabine Marcelis was invited by Vitra to redesign the Loft on the top floor. Previous designers such as Ilse Crawford, India Mahdavi, Raw Edges, and Charlap Hyman & Herrero have also created interiors for fictional residents in the space. Originally conceived as a showroom for the Vitra Home Collection, the VitraHaus exemplifies the diversity of the Vitra Campus.

The striking building, designed by Basel architects Herzog & de Meuron, serves as an experimental laboratory and a flagship store for Vitra. Central to the work of Sabine Marcelis, the collaboration has focused on examining colour. As a spin-off to the Loft installation, Vitra launched limited editions of two products by Verner Panton reimagined by Marcelis: the Panton Chair Classic in a curated range of colours and the Visiona Stool in selected covers.

Pink interior in the VitraHaus with marble bathtub and pink seating area, overlooking the Vitra Campus
Colourful interior of VitraHaus with cream coloured chairs, brown side table, wooden room dividers and hanging tapestry

In addition to attending the press conferences of the two new projects, the journalists visited the Vitra Design Museum and its expansive archive, participated in the iconic Vitra Campus architecture tour and joined the annual summer party in the evening. The guests also received an introduction from Marcelis and Vitra’s CEO, Nora Fehlbaum, at the Loft. The journalists were among the first to immerse themselves in the transformed space, which offers a fresh perspective on residential interiors through a cascading colour scheme.

Room filled with furniture for the Science Fiction Design From Space Age to Metaverse exhibition at the Vitra Schaudepot
ICON's spring/summer 2024 issue cover story of Sabine Marcella's collaboration with Vitra

Earlier this year, Tomorrow PR also facilitated a studio visit for ICON magazine (UK) to interview Sabine Marcelis at her studio in Rotterdam. The feature, which explored Marcelis’ partnership with Vitra and her design process for the Loft and special edition collection, became the cover story for ICON’s Spring/Summer 2024 issue.

Yellow coloured interior at VitraHaus, office chair with table and plant
Khudi Bari by Marina Tabassum on Vitra Campus
What we did

Design Intelligence & Advice Events and Design Weeks Media Relations Press Trips Strategic PR Planning & Implementation

Photography

VitraHaus Loft, Clemens Poloczek
Khudi Bari, Julien Lanoo
Portrait of Marina Tabassum & Rolf Fehlbaum, Dejan Jovanovic

Other Work

View of the Vitra Haus from the bottom of the Piet Oudolf Garden at the Vitra Campus in Wheil am Rhein, Germany
View
Vitra Garden by Piet Oudolf
July 2021
Vitra Tramshed London Showroom
View
Vitra x The Modern House
May 2023
Take Garden House on the Vitra Campus
View
Vitra Campus Press Trip
October 2023