Tomorrow PR worked with global design brand Vitra on a UK press trip which took place in October 2023. The trip provided the group of journalists an opportunity to delve into the brand’s latest projects and openings, alongside a preview of a new and exciting product launch which will be unveiled in January 2024.

 

 

Vitra Campus Press Trip, Weil am Rhein, slide

Three journalists from select publications including Dezeen (UK), ICON & OnOffice (UK) and Workplace Insight (UK) visited the Vitra Campus in Weil am Rhein, Germany, with an itinerary full of activities to explore the universe of the Vitra brand.

During the trip, the new Circle Store launched on the Vitra Campus, which gives Vitra and Artek products a second life. Journalists were able to preview the space before the doors officially opened and learn more about the brand’s continued environmental mission.

Vitra Campus Press Trip, Weil am Rhein chairs furniture
Photography Exhibition at Vitra Design Museum

The journalists also attended a preview of the new ‘Iwan Baan: Moments in Architecture’ exhibition at the Vitra Design Museum, as well as a walk-through of the extensive collection of objects in the Vitra Design Museum Archive. This was then followed by an expert architecture tour, which allowed us to admire the beautiful autumnal colours of the Oudolf Garden by Dutch landscape designer Piet Oudolf.

It is always an unforgettable and inspiring experience at the Vitra Campus, and we look forward to our next trip.

SANAA vitra campus factory building Weil am Rhein
Vitra Design Museum on Vitra Campus
What we did

Design Intelligence & Advice Events and Design Weeks Media Relations Press Trips Strategic PR Planning & Implementation

Photography

Courtesy of Vitra

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