VitraHaus Loft photo credit Clemens Poloczek

Tomorrow PR worked with global design brand Vitra on planning and executing a press trip to the Vitra Campus to immerse a select group of journalists into the brand’s latest projects and openings, alongside a preview of some of the exciting launches for 2022.

bookshelf with stacked books large multi coloured painting green floor and blue wall
blue wall curved detailing pictures on wall assorted chairs and stools

Five journalists from select publications, including Casa Brutus (Japan), Disegno (UK), Elle Decoration (UK), FT Weekend (UK) and OnOffice (UK) visited the Vitra Campus in Weil am Rhein, Germany, and Vitra HQ in Birsfelden, Switzerland, with an itinerary full of activities to explore the universe of the Vitra brand.

This included a tour of the new ‘Here We Are! Women in Design 1900 – Today’ exhibition at the Vitra Design Museum, a walk-through of the new Piet Oudolf garden, the iconic Vitra architecture tour, and a visit to the VitraHaus, as well as exploring Vitra Design Museum’s archive collection and guided tour of the Club Office at Vitra HQ.

It was the first time many of us had travelled since the beginning of the pandemic, and it was wonderful to be back and see our international clients in person!

assortment of shaped upholstery blue wall window
green wall chair and small picture
What we did

Design Intelligence & Advice Industry Insight & Analysis Media Relations Press Trips Strategic PR Planning & Implementation

Photography

Clemens Poloczek

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