Vispring luxury bed, production at factory

Tomorrow PR worked with ongoing client Vispring, the luxury British bedmaker, on a European press trip in March 2023. Tomorrow secured five journalists from select international publications who attended the press trip, including Elle Decoration (Germany), Residence (Netherlands), House & Garden (UK), Enki (UK) and Kitchens, Bedrooms and Bathrooms (UK).

Vispring, natural material, natural fillings Vicuna, luxury bed maker
Vispring luxury bed maker, production of bed at factory in Plymouth

The trip allowed the journalists to immerse themselves in the brand’s history and learn more about its world-renowned product portfolio, highlighting its expertise in creating bespoke luxury beds and mattresses.

Alongside this, the press got a behind-the-scenes look into how the Vispring products are made at its Plymouth factory.

Tomorrow managed the press throughout the trip and was always on hand to ensure that everything ran smoothly. As a result, Tomorrow has secured several features on the brand, its products and its commitment to craftsmanship.

Vispring, hand nesting mattress
Vispring tape edging at factory in plymouth
Vispring headboard production at Plymouth factory
What we did

Design Intelligence & Advice Media Relations Press Trips Social Media and Digital Expertise Strategic PR Planning & Implementation

Photography

Courtesy of Vispring

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