The launch of the Iso-lounge by Jasper Morrison for Isokon Plus

Tomorrow PR has been working with London-based furniture brand Isokon Plus on the launch of the new Iso-lounge chair by Jasper Morrison. The Iso-lounge is a sublime cantilevered design manufactured from engineered plywood, which offers unparalleled strength, support and comfort, coupled with an elegant and practical aesthetic. Developed across 18 months at the Isokon Plus London workshop by Morrison and the Isokon Plus team, the chair, though seemingly simple in form, pushes the technical performance of plywood as a material.

At the beginning of the project, Tomorrow PR approached Disegno magazine about the chair and secured a special feature looking at the design process for the Autumn issue to tie in with the chair’s launch during the London Design Festival. Jasper Morrison also designed the cover of this 10th-anniversary issue, including an illustration of the Iso-lounge and an extensive six-page piece was included in the magazine.

Tomorrow PR has secured 30 pieces of coverage on the Iso-lounge, including a six-page story in Domus (Italy), the New York Times (USA), Sabato (Belgium), FAZ (Germany) and Home Journal (China).

The Iso-lounge was also presented in a special installation at 14 Cavendish Square for the London Design Festival.

The launch of the Iso-lounge by Jasper Morrison for Isokon Plus
The launch of the Iso-lounge by Jasper Morrison for Isokon Plus
What we did

Creative Collaborations Design Intelligence & Advice Events and Design Weeks Industry Insight & Analysis Media Relations Strategic PR Planning & Implementation

Photography

Courtesy of Isokon Plus

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