The Slowdown Milan Design

When Spencer Bailey and his team from The Slowdown approached Tomorrow PR with a special Milan project, we didn’t hesitate for a second. We knew we had to jump at the chance to work on something as exciting as this. The project was none other than Take It or Leave It, an incredible collaboration with the celebrated Italian architect and designer Paola Navone.

The Slowdown_Take It Or Leave It_Aluminum and marble tray from out-of-production Crate and Barrel collection_Paola Navone_Photography by Antonio Campanella_
The Slowdown_Take It Or Leave It_Photography by Antonio Campanella
The Slowdown_Take It Or Leave It_Photography by Antonio Campanella

Navone, known for her adventurous spirit and whimsical design approach, had brought together a fantastic assortment of eclectic items she collected or designed over the years. We’re talking about everything from antique metal spoons collected in India to rare Alessi prototypes to fine German porcelain. This was not your average exhibition – It was a truly unique installation.

Daniel Rozensztroch, former artistic director of the Paris concept store Merci, curated the exhibition. Navone’s incredible eye for design and detail was evident in every piece on display. And the best part? Every single piece was given away for free during Milan Design Week in April 2023.

Tomorrow was thrilled to be a part of this fantastic project. We worked on every campaign element, from drafting the press release to briefing journalists globally about the exhibition. And it paid off since our efforts secured 37 pieces of global press coverage, including print stories in Wallpaper* and The New York Times and a feature on the Monocle on Design radio show.

From start to finish, Take It or Leave It was an absolute joy to work on. It was a great return to Milan for the Tomorrow team, and we couldn’t have been happier with the results. We can’t wait to see what Spencer Bailey and the Slowdown team have in store for us next!

The Slowdown_Take It Or Leave It_Photography by Antonio Campanella
The Slowdown_Take It Or Leave It_Photography by Antonio Campanella
What we did

Creative Collaborations Design Intelligence & Advice Events and Design Weeks Media Relations Strategic PR Planning & Implementation

Photography

Courtesy of The Slowdown Take It Or Leave It, Milan Design Week and Photography by Antonio Campanella

Other Work

salone textiles milan design show kyoto
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HOSOO at Salone del Mobile
June 2022
crocheted cushion held against blue sky
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Iota at Milan Design Week
April 2017
American Diner style bar in hot pink with bold colours at Salone del Mobile
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The Diner by Rockwell Group
April 2018