Svenskt Tenn, Folkform, Stockholm Design Week Installation 2023

Tomorrow PR worked with Stockholm Furniture Fair (SFF) and Stockholm Design Week on an international press trip for the 2023 edition of SFF and SDW, which took place in February. Formerly the Furniture and Light Fair, the 2023 edition was renamed Stockholm Furniture Fair and featured a new identity by the leading Swedish branding agency, Stockholm Design Lab.

Stockholm Furniture Fair Installation during Stockholm Design Week 2023
Stockholm Furniture Fair Installation during Stockholm Design Week 2023
Soho House Stockholm

Fifteen journalists from select top-level publications attended the press trip including Elle Décor (USA & Italy), AD PRO (USA), Disegno (UK), Elle Decoration (UK), Hypebeast (UK), Dezeen (UK), AD (France & Spain), Living Corriere della Sera (Italy), FRAME (Netherlands), NZZ (Switzerland), FAZ (Germany), IDEAT (France), and Intramuros (France).

Tomorrow PR worked in close collaboration with SFF to create a bespoke and dynamic experience that provided journalists with a fundamental understanding of the design industry in Sweden and to explain how SFF and SDW have evolved. The trip provided a meaningful overview of key elements of the Swedish design scene, covering a mixture of curated experiences, exhibition tours and specially arranged behind-the-scenes studio visits alongside allocated daily free time to allow the journalists to independently explore the world’s most significant meeting place for Scandinavian design.

As a result of the trip, 35 pieces of press coverage have appeared on SFF and Stockholm Design Week.

FRONT Installation, Guest of Honour at Stockholm Furniture Fair 2023
Stockholm Furniture Fair Installation during Stockholm Design Week 2023
What we did

Design Intelligence & Advice Events and Design Weeks Industry Insight & Analysis Media Relations Press Trips Social Media and Digital Expertise Strategic PR Planning & Implementation


Courtesy of Svenskt Tenn, Stockholm Furniture Fair and Photography by Dana Ozollapa of Soho House Stockholm

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