Stellar Works Milan Design Week

For the third consecutive year, Tomorrow collaborated with Stellar Works on its international communications strategy for Milan Design Week 2019. This year, Stellar Works launched new collections by long-time collaborators OEO Studio, Space Copenhagen, Yabu Pushelberg and Neri&Hu, collaborating for the first time with rising design talent Tom Fereday. The new launches were presented as part of ‘Behind the Scenes’ an installation by Stellar Works’ Creative Directors Neri&Hu at the Galleria Manzoni in Milan’s Montenapoleone.

Stellar Works Chairs at Milan Design Week 2019
Milan Design Week 2019 Stellar Works

Tomorrow worked closely with Stellar Works to devise a creative communications strategy spanning international markets, focusing on Europe, USA and Australasia. Alongside assisting with brand language and copy, Tomorrow prepared all press materials for Stellar Works and the individual designer collections, acting as the point of contact on behalf of the brand. Tomorrow also organised a successful press launch with over 200 attendees and 33 personal media interviews on the opening day, including photoshoots, international radio and local broadcast media.

Published coverage to date includes ARK Journal (Denmark), IDEAT (China), Interior Design (USA), Modern Decoration (China), Quotidiano Nazionale (Italy), Singapore Tatler, and Wallpaper*.

Stellar Works Milan Design Week 2019
Stellar Works Milano Chairs at Milan Design Week 2019
What we did

Events and Design Weeks Media Relations Press Trips Strategic PR Planning & Implementation

Photography by

Taran Wilkhu

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