Rockwell Group, Hudson Yards and Photography by Emily Andrews 2019

2019 was a big year for New York architect David Rockwell and his studio, Rockwell Group. Tomorrow organised a press trip for international journalists to visit the Union Square studio in New York. Press met with David Rockwell and became immersed in an exciting range of Rockwell Group projects, from new hotels to a Broadway show.

Tomorrow selected a range of top-tier publications from the UK and Europe to attend the trip and worked with Rockwell Group on all the logistics as well as the creation of an engaging three-day itinerary. The publications included FT House & Home, CNN Style, Elle Decoration, The Good Life, AD, and FRAME.

During the trip, our press group of key journalists toured a collection of new projects, including a visit to the Hudson Yards area to check out The Shed, a new cultural and performance space designed in collaboration with Diller Scofidio + Renfro, 15 Hudson Yards – a new residential tower, and the world’s first Equinox Hotel.

Other projects included the new Moxy Chelsea hotel, with public and hospitality spaces by Rockwell Group and Wayan, a new restaurant for Cedric Vongerichten. The finale of the visit was a trip to see the Tony Award-winning musical Tootsie, with sets designed by Rockwell Group.

As a result of the trip, profile pieces have appeared in FT House & Home, AD Germany, FRAME, CNN Style and Elle Decoration.

What we did

Design Intelligence & Advice Media Relations Press Trips Strategic PR Planning & Implementation

Photography

Courtesy of Rockwell Group, Hudson Yards and Photography by Emily Andrews

Other Work

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Rockwell Group Press Trip
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Drama by David Rockwell Book Cover
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Book Launch – DRAMA by David Rockwell
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Rockwell Group Bar Zaytinya
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Rockwell Group 40th Anniversary Press Trip
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