Sage Collection by David Rockwell for Benchmark

Sage is a furniture collection designed by award-winning American architect David Rockwell for British furniture manufacturer Benchmark. The collection responds to the requirements of the modern working environment and focuses on the user’s health and well-being. Tomorrow PR represented Benchmark and Rockwell Group and worked with the brands to devise and implement a dynamic communications strategy for the collection launch at 100% Design during the London Design Festival 2019.

Sage Collection by David Rockwell for Benchmark
Sage Collection by David Rockwell for Benchmark

Tomorrow’s strategic PR plan included producing a dedicated press kit and image library; raising awareness of the showcase ahead of 100% Design; securing the participation of David Rockwell and Sean Sutcliffe at 100% Design’s opening press event; and organising a Keynote for David Rockwell, which was held as part of the official 100% Design programme. This was supported with a VIP dinner at the Rochelle Canteen with David Rockwell and Sean Sutcliffe from benchmark and 13 press from top-tier UK publications including Wallpaper*, House & Garden, Elle Decoration, Dezeen, Financial Times Weekend, Sunday Times Home and Disegno.

The campaign has resulted in a total of 66 pieces of print and online coverage in leading UK design titles including Monocle, House & Garden, Livingetc, Dezeen, Elle Decoration, The Financial Times House & Home, The Sunday Times Home, The Telegraph and The Observer Magazine Design Special; and international titles such as Forbes, Vogue Living, The Gloss, Design Milk, AD USA, El Pais, IFDM, and Living Corriere.

Safe Collection by David Rockwell for Benchmark
Safe Collection by David Rockwell for Benchmark
Sage Collection by David Rockwell for Benchmark
What we did

Creative Collaborations Design Intelligence & Advice Media Relations Strategic PR Planning & Implementation

Photography

Petr Krejci

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