Nobu Barcelona designed by Rockwell Group

Tomorrow PR organised a press trip for Rockwell Group to Madrid and Barcelona to showcase the work of Rockwell Group’s Madrid studio. The trip offered journalists an exciting opportunity to visit recently opened and upcoming projects.

Rooftop at JW Marriot Madrid, which was designed by Rockwell Group
Nobu Barcelona bar designed by Rockwell Group

Five journalists from publications including El Mundo (Spain), El Pais (Spain), Diario Design (Spain), We Heart (UK) and Attitude (Portugal) attended the trip. During our visit, we stayed and had dinner at Nobu Hotel Barcelona, designed by Rockwell Group Madrid. Greg Keffer and Eva Longoria, Studio Leader at Rockwell Group’s Madrid office, took us on a space tour.

In Madrid, we stayed at the beautiful Hotel Ingles, also designed by Rockwell Group Madrid, and went to Rockwell Group’s studio in the city to hear more about how Greg, who is based in New York, and Eva, who is based in Madrid, collaborate closely on a range of international projects.

Nobu Barcelona designed by Rockwell Group
Nobu Barcelona restaurant designed by Rockwell Group

The trip also offered journalists a hard hat preview tour of the new JW Marriott hotel opening later this year.

The trip has already resulted in a two-page profile feature in El Pais, a full-page print piece in El Mundo, and two online stories, including a story on We Heart, with two further pieces of coverage due to be published over the summer.

Nobu Barcelona bedroom designed by Rockwell Group
Nobu Barcelona restaurant designed by Rockwell Group
What we did

Design Intelligence & Advice Events and Design Weeks Media Relations Press Trips Strategic PR Planning & Implementation


Photography by Ricardo Labougle
JW Marriott Madrid & Nobu Barcelona Communal Areas
Photography by Cristina Garcia
Nobu Barcelona Bedroom

Other Work

living room at the Aalto House in Helsinki, where a plush couch, sleek chair, modern table, and scenic window create a perfect space to relax.
Artek Press Trip
September 2022
Exterior shot of the Garde Hvalsoe Tisvilde project featuring big double height windows looking out onto a wooden decking
Garde Hvalsøe Press Trip
June 2023
View of the Vitra Haus from the bottom of the Piet Oudolf Garden at the Vitra Campus in Wheil am Rhein, Germany
Vitra Garden by Piet Oudolf
July 2021