Rockwell Group Metropolis Anniversary

Tomorrow PR organised a press trip for Rockwell Group to New York in November ahead of the studio’s milestone 40th anniversary in 2024. This milestone presented an exciting opportunity for the journalists to delve into the captivating universe of Rockwell Group and experience one of the most dynamic cities in the world through the lens of David Rockwell and the studio he has successfully built over the last four decades.

Rockwell Group Bar Zaytinya
ceiling of glowing lanterns at Sake No hana restaurant New York designed by Rockwell group

Seven journalists from publications including El País Icon (Spain), IDEAT (France), Hypebeast, Departures International, Elle Decoration (UK), Telegraph Luxury (UK) and ICON (UK) attended the three-day trip. The itinerary included visits to some of Rockwell Group’s latest projects. We explored the recently opened Perelman Performing Arts Center for a tour and dinner at the restaurant –  Metropolis. We also had the opportunity to dine at Zaytinya at the Ritz Carlton, led by Chef José Andrés, as well as at the stylish Italian spot Carlotto, Japanese restaurant Sake No Hana at Moxy Lower East Side and the iconic Union Square Café.

We also previewed some exciting upcoming projects, such as the new Bathhouse Flatiron and eagerly anticipated W Hotel on Union Square. We ended the week with a day trip to Washington D.C. to visit the impressive Johns Hopkins Bloomberg Center on 555 Pennsylvania Avenue, just a stone’s throw away from the Capitol. To wrap it all up, we had the pleasure of staying at the luxurious New York EDITION, treating us to sweeping views of the New York skyline and breath-taking sunsets.

Overall, over seven substantial pieces of coverage are expected to be published throughout 2024 on David Rockwell and the 40th anniversary of Rockwell Group. We look forward to celebrating this big moment with the Rockwell Group team next year!

Metropolis restaurant by Rockwell Group
Zaytinya restaurant Rockwell Group
Union Square Rockwell Group
What we did

Design Intelligence & Advice Events and Design Weeks Media Relations Press Trips Strategic PR Planning & Implementation


Jennifer Hughes
Michael Kleinberg
Adrian Gaut

Other Work

Exterior shot of the Garde Hvalsoe Tisvilde project featuring big double height windows looking out onto a wooden decking
Garde Hvalsøe Press Trip
June 2023
living room at the Aalto House in Helsinki, where a plush couch, sleek chair, modern table, and scenic window create a perfect space to relax.
Artek Press Trip
September 2022
stool and floor lamp - Vitra VitraHaus Loft photo credit Clemens Poloczek
Vitra Campus Press Trip
November 2021