Rockwell Group Tao Restaurant Table

In autumn 2014, Tomorrow PR organised a press trip to New York to celebrate the 30th anniversary of architect David Rockwell and his practice, the Rockwell Group. The purpose of the trip was to give a select group of media an immersive experience of the incredible restaurant, hotel and theatre environments that the studio had created over the past three decades.

The architecture and design firm, founded in New York City in 1984, is renowned for its excellent storytelling and innovation in public spaces. With three offices worldwide, the firm’s New York City location offers the most comprehensive and diverse variety of Rockwell Group designs. Recently, media outlets visited the Broadway show ‘You Can’t Take It With You.’  Press also visited iconic early projects like Nobu and new ones such as Tao Downtown and Gato to experience the firm’s work.

Nobu New York Tree Light Table
Rockwell Group, Tao, Photography by Eric Laignel 2014

During the trip, we had the opportunity to attend the opening party of the New York City Wine & Food Festival and also got a sneak peek at Chef’s Club restaurant. This was located in the historic Puck Building in SoHo. On the same evening, the new book ‘What If…?’ by Rockwell Group was launched. Following the trip, Tomorrow has secured in-depth profiles on David Rockwell, as well as retrospective stories in publications such as Sleeper, PORT, and Esquire Hong Kong.

Rockwell Group, Tao, Photography by Eric Laignel 2014
Rockwell Group, Nobu, Photography by Eric Laignel 2014
What we did

Design Intelligence & Advice Events and Design Weeks Media Relations Press Trips Strategic PR Planning & Implementation

Photography 

Courtesy of Rockwell Group, Tao, Nobu and Photography by Eric Laignel

Other Work

Nobu Barcelona stairwell designed by Rockwell Group
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Rockwell Group 40th Anniversary Press Trip
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