Blue chair with upholstery, Mikado designed by Barber Osgerby for Vitra

To celebrate the upcoming launch of Vitra‘s new Mikado chair, Tomorrow worked on an elegant dinner hosted at Tramshed, Vitra’s London flagship, in February 2024. Designed by Edward Barber and Jay Osgerby, the Mikado offers a seating experience defined by upholstery on all sides and an ingeniously simple mechanism concealed beneath the seat that facilitates movement of the backrest.

Edward Barber & Jay Osgerby doing a speech at dinner party to celebrate new Mikado Chair designed for Vitra
Drawing of the Vitra Mikado Chair by Barber Osgerby
Buttering bread at dinner party

Created with sustainability at its core, Mikado is suitable for use around the home, in restaurants, or in meeting rooms. It has an especially long service life, designed to enable the simple replacement of many of its components.

Tomorrow worked with Vitra and London-based production and catering company Opus11 for the pre-launch event to curate an unforgettable evening for guests. Clients and press gathered for an intimate dinner as Edward and Jay personally introduced the new chair, followed by a spectacular three-course dinner.

Someone grabbing for glass of wine at dinner party
Two people hugging at dinner party

Tomorrow secured the attendance of fourteen high-level editors to the dinner including Wallpaper*, Monocle, Dezeen, Disegno, Financial Times How To Spend It, Elle Decoration, Hypebeast, and Design Anthology.

We are absolutely thrilled with the flawless execution of this launch, which undeniably brought the Tramshed space to life.

Mikado chair by Barber Osgerby for Vitra
Tablesetting, vase with flowers, candlelit
What we did

Creative Collaborations Design Intelligence & Advice Events and Design Weeks Media Relations Strategic PR Planning & Implementation

Photography

Marcus Patrick Brown

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