Vitra's Tramshed showroom in Shoreditch, London. Expansive converted building with high ceilings painted green with black steel beams supporting the roof and original cream tiled walls. Vitra products, including the Eames Lounge chair and ottoman front and centre are styled in the space

Tomorrow PR worked with global design brand Vitra to open a new UK flagship showroom at the iconic Tramshed building in Shoreditch during the London Design Festival. To celebrate the showroom launch, Vitra also presented an installation showcasing the brand’s ongoing collaboration with the family of French designer Jean Prouvé and has introduced some new additions to Vitra’s Prouvé collection, including a limited edition of 100 pieces of the Fauteuil Kangourou chair, which was first designed in 1948.

A plant, Eames Bird and various ceramics sat on a table in the Vitra Trashed Showroom in Shoreditch, London
Living room setting or break out area in the Vitra Tramshed Showroom, in Shoreditch, London

In the run-up to LDF, Tomorrow worked on a series of preview stories and arranged advance tours of the new space with Till Weber, Vitra’s Creative Director, Interiors and Scenography.

During the Press Preview Tomorrow took the press through the space and managed interviews with Vitra spokespeople. This has resulted in 15 pieces of press coverage during the launch week, including Monocle, Wallpaper*, Dezeen and Hypebeast, with further coverage expected.

Mezzanine floor being used as a communal desk space in the Vitra Tramshed Showroom, in Shoreditch, London
Sofa area surrounded by terracotta potted plants in the Vitra Tramshed Showroom in Shoreditch, London
View of the bar, front door and central walkway from the back of the Vitra Tramshed Showroom in Shoreditch, London
What we did

Design Intelligence & Advice Events and Design Weeks Industry Insight & Analysis Media Relations Strategic PR Planning & Implementation

Photography

Taran Wilkhu

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