Vispring London Showroom Bed

Tomorrow PR worked with ongoing client Vispring, the luxury bedmaker, to open its first flagship showroom in the centre of London. Located on Regent Street St James’s, the new London flagship space, across three levels, displays the brand’s world-renowned product portfolio and provides a designated area for customers to test the beds with the expertise of a Vispring sleep expert.

 

Tomorrow PR executed a launch party for press and industry guests to celebrate the showroom launch, working with production company North Six. Tomorrow created and managed a guestlist and was on hand at the evening of the event to welcome press and ensure that everything ran smoothly.

Before the official opening, Tomorrow arranged a photoshoot and an advance tour with Elle Decoration UK for a feature in the magazine’s February issue. Since the launch, Tomorrow has been responsible for arranging additional press tours and managing interviews with Vispring spokespeople to secure further stories on the opening. This has resulted in press coverage spanning Retail Focus, Space, and Interiors Monthly, alongside a profile piece for Raum and Wohnen, Germany, with further coverage expected.

What we did

Design Intelligence & Advice Events and Design Weeks Media Relations Strategic PR Planning & Implementation

Photography

Ed Reeve

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