Dinesen Showroom Copenhagen

Tomorrow PR has been working with Dinesen to launch their new flagship showroom in Copenhagen. Today, Dinesen is a 5th-generation, family-owned Danish company known for its naturally beautiful, custom-made wooden planks.

Tomorrow  organised a press trip to Copenhagen for 15 leading design journalists from six different countries, including the UK, France, and Sweden to preview the new showroom space before its official opening.

During the trip, one-to-one interviews were arranged with Thomas and Hans Peter Dinesen, along with the showroom designer Thomas Lykke from OEO Studio.

As Dinesen shares a passion for design with other like-minded Danish brands, the itinerary includes visits to furniture company GUBI, The Apartment, a curated gallery/retail shop set in a private home, and a behind-the-scenes factory tour of wood manufacturer Brdr. Kruger.

The trip culminated in an intimate private dinner around the dramatic 15-metre-long Douglas Fir table in the Dinesen showroom, with menu design by Danish chefs I’m A KOMBO. The press trip was attended by journalists from various publications, including Architectural Digest Germany, Wallpaper*, The Financial Times, Interior Design, Dwell, and Plaza. Germany, Italy, and the US.

Dinesen Showroom Woodblocks on Display
Dinesen Showroom
Dinesen Showroom
What we did

Events and Design Weeks Media Relations Press Trips Strategic PR Planning & Implementation

Photography courtesy of Dinesen

Other Work

Vispring London Showroom Bed
Vispring Flagship Showroom Launch
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Exterior shot of the Garde Hvalsoe Tisvilde project featuring big double height windows looking out onto a wooden decking
Garde Hvalsøe Press Trip
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Vitra's Tramshed showroom in Shoreditch, London. Expansive converted building with high ceilings painted green with black steel beams supporting the roof and original cream tiled walls. Vitra products, including the Eames Lounge chair and ottoman front and centre are styled in the space
Vitra at Tramshed during London Design Festival
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