Jaipur Rugs new London Showroom entrance

Tomorrow PR worked with Jaipur Rugs, India’s largest handmade rug manufacturer and a pioneer in artisan rug making, to unveil its first London showroom at the Design Centre, Chelsea Harbour. Tomorrow and Jaipur Rugs carefully curated a launch party and exclusive dinner for selected press and the UK design community to celebrate its entry into the UK market.

Champagne at Jaipur Rugs DCCH Showroom opening
Guest at Jaipur Rugs DCCH showroom opening on sofa
Jaipur Rugs DCCH showroom

Jaipur Rugs is a social enterprise that has grown into a global luxury brand, with 85% of its weavers being women. Beginning with just two looms in 1978, the family-owned company has quickly become India’s largest network of artisans, with 40,000 craftspeople working across 7,000 looms. With established stores in India, Dubai, and Milan, the London showroom represents the latest chapter in the brand’s expansion journey.

The newly completed 331.1 sqm space embodies the brand and is a physical testament to the company’s ethos. Inspired by the illustrious Pink City, where Jaipur Rugs was founded, the showroom is designed to capture and convey Jaipur’s innate elegance and grace, as well as the city’s vibrant spirit. Jaipur is a city of many dimensions, a treasure trove of rich history combined with today’s modernity, yet steadfastly anchored in its background and culture.

To mark the brand’s debut in the UK, Tomorrow worked with Jaipur Rugs to create a customised event that introduced the brand to the UK design scene. Tomorrow PR carefully managed all aspects of the launch, from curating the press guest list and supporting the production of the launch party to showroom and event photography, ensuring that every detail was perfect.

Showroom opening image Jaipur Rugs
Artistic Direcor Greg Foster at Jaipur Rugs showroom opening event

The event brought together journalists, clients, and industry figures who enjoyed champagne and Indian-inspired canapes from Ottolenghi in the company of the Chaudhary family and Jaipur Rugs’ international team.

In addition to the launch, Tomorrow worked with Jaipur Rugs to arrange a press and design industry supper at Maison Estelle, one of London’s most exclusive members’ clubs, hosted by  Jaipur Rugs’ Founder Nand Kishore Chaudhary, Director Yogesh Chaudhary, and Artistic Director Greg Foster. This intimate event offered an impressive group of press, architects, designers, and industry figures the opportunity to meet the brand in person and commemorate its UK debut.

Section of Jaipur Rugs DCCH showroom London

The successful launch of Jaipur Rugs’ first London showroom represents a significant milestone in the company’s global expansion. It also showcases Tomorrow PR’s capacity to orchestrate meticulously planned events and foster personalised interactions. Tomorrow PR effectively introduced the UK media and design community to the Jaipur Rugs brand, heightened brand awareness, and laid a solid foundation for future campaigns.

Cheersing at Jaipur Rugs opening event
Area of Jaipur Rugs new London showroom
What we did

Creative Collaborations Design Intelligence & Advice Events and Design Weeks Industry Insight & Analysis Media Relations Strategic PR Planning & Implementation


Showroom, Ed Reeve
Event, Marcus Patrick Brown

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