rug stool against black background

Iota presented its collection of hand-crocheted carpets, stools, cushions, and signature swings made from bespoke colourful yarns using traditional techniques within a gold-clad pop-up installation in the Galleria’s arcade.

woman in headscarf with ball of yarn in foreground
close up woman's hands crocheting

Tomorrow provided advice on planning the installation and worked to secure interviews for key spokespeople from iota with the international press before and during Salone del Mobile.

Tomorrow arranged a series of press interviews with iota founder Shula Moses and creative director Tal Zur in Milan, and 31 pieces of coverage were secured, including an exclusive pre-Milan story on Dezeen. Further coverage appeared in Azure (Canada),  DOMUS (Italy), Disegno (UK),
Elle Décor (Italy) and Arquitectura y Diseno (Spain).

bunch of tassels
bag of wool in several colours
woman in headscarf holding paper


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