Tomorrow PR worked with luxury Danish cabinet makers Garde Hvalsøe on a European press trip in June 2023, just before 3 days of design. Tomorrow secured five journalists from select international publications who attended the press trip, including Elle Decoration (UK), AD (Spain), ICON (UK), Intramuros (UK) and Interni (Italy).

Bunn Studio showroom by Garde Hvalsoe featuring a long wooden table that seats twelve people in a bright airy dining room with light wooden flooring
Bathroom at Tisvilde project by Garde Hvalsoe featuring a freestanding bathtub, double sink and wooden shelving unit to store towels

The trip provided the journalists with a broad opportunity to immerse themselves in the brand’s new showroom as well as viewing a selection of diverse projects, from Summer Houses near the coast to a townhouse in central Østerbro, whose kitchen has stood the test of time at twenty years strong. The press also received a special tour of how Garde Hvalsøe products are made at its production factory in the heart of the Grobskov Forest. The press also got to experience fine dining at two-star Michelin restaurant Kadeau and view the Garde Hvalsøe kitchen originally fitted for its launch in 2007.

Tomorrow managed the press throughout the trip and was always on hand to ensure everything ran smoothly. As a result, Tomorrow has secured several print and online features on the brand, its products and its commitment to enduring Danish cabinetry and bespoke craftsmanship.

Light wooden shelving unit with draws and a see-through glass vase on top in the Bunn Studio Showroom by Garde Hvalsoe
Exterior shot of a building in Denmark
Bunn Studio Showroom by Garde Hvalsoe featuring a wooden kitchen island in an airy room with marble counter top sat on top of light wooden flooring
What we did

Design Intelligence & Advice Industry Insight & Analysis Media Relations Press Trips Strategic PR Planning & Implementation

Photography

Maya Karen Hansen

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