Eileen Gray Rug at Aram, Covent Garden

Tomorrow PR worked with Aram, the iconic London retail destination for designer furniture, lighting, and home accessories, along with the UK publication Disegno. This partnership culminated in an engaging event and talk held at Aram’s Covent Garden space, shining a light on Eileen Gray’s enduring legacy. The discussion also delved into a newly launched collection of rug designs inspired by Eileen Gray’s gouaches, drawings, and collages.

Eileen Gray rugs at Aram, Covent Garden
Eileen Gray rugs at Aram, Covent Garden

Aram Designs Ltd. holds the worldwide licence for Eileen Gray’s designs, who is today remembered as a leading Modernist icon renowned for her ground breaking furniture designs and architectural gem, villa E-1027, which was achieved without any formal architecture training.

Moderated by Oli Stratford, Editor in Chief of Disegno, the talk, titled ‘Designing the Canon(s), offered an insightful exploration into Gray’s legacy and archives. Tomorrow worked with Aram and Disegno to assemble a diverse panel of experts, each offering compelling perspectives on the subject. The esteemed speakers included Danah Abdulla, researcher and educator who co-founded Decolonising Design, Natsai Audrey Chieza, Biotech designer who trained as an architect before founding Faber Futures and Normal Phenomena of Life, Philippe Garner, Author of Eileen Gray: Design and Architecture, 1878-1976 and Isle Crawford, Founder or StudioIlse.

The event drew an audience of over 80 attendees, and its success has paved the way for continued collaboration with Aram and Disegno in 2024.

Eileen Gray Rug at Aram, Covent Garden
Eileen Gray Rug at Aram, Covent Garden
Eileen Gray Rug at Aram, Covent Garden
What we did

Creative Collaborations Design Intelligence & Advice Events and Design Weeks Industry Insight & Analysis Social Media and Digital Expertise Strategic PR Planning & Implementation

Photography

Ollie Tomlinson

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