Astep-Candela for Euroluce 2027

Astep is a design company founded by Alessandro Sarfatti, the grandson of legendary lighting designer Gino Sarfatti and the son of Sandra Severi and Riccardo Sarfatti – who with Paolo Rizzatto founded Luceplan in 1979.  Astep brings experience, knowledge, and a future-oriented outlook to the domestic landscape, which the Sarfatti family has nurtured for three generations and bridges with the latest developments in digital technologies.

Astep is a name that symbolises the continuous journey of evolution, implying the need to create something more substantial and valuable. The brand pays homage to timeless inventions that, regardless of their age, have the ability to improve our lives.

In preparation for Euroluce in April, Tomorrow collaborated with Astep to develop an international press strategy to support the brand’s debut at Euroluce and launch a new light designed by Alfredo Häberli.

Additionally, they launched Flos with Sarfatti, a new company created in partnership with Flos that will reissue the lighting from the Gino Sarfatti archive. Tomorrow secured a three-page feature in Wallpaper* magazine’s Milan preview issue (May issue) on Flos with Sarfatti and over 50 pieces of coverage on the new Astep products.

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What we did

Creative Collaborations Events and Design Weeks Press Trips Social Media and Digital Expertise Strategic PR Planning & Implementation

Photography

Courtesy of Astep

Other Work

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Stellar Works at Milan Design Week
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Iota at Milan Design Week
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The Slowdown Milan Design
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Take It or Leave It: Paola Navone x The Slowdown
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