living room at the Aalto House in Helsinki, where a plush couch, sleek chair, modern table, and scenic window create a perfect space to relax.

Tomorrow PR worked with Finnish design brand Artek on the execution of a press trip to Helsinki in September 2022. This was part of a broader international press trip organised by Artek, offering journalists the exciting opportunity to immerse themselves in the brand’s history, latest projects, and a preview of an exciting anniversary for the brand in 2023.

 

Tomorrow secured the attendance of the Editor-in-Chief of ICON magazine, who attended the press trip with a member of the Tomorrow team.

The trip was full of activities to assist press in exploring the universe of Alvar Aalto and the Artek brand. This included a guided tour by the Aalto Foundation of the Aalto House and Studio Aalto, a visit to the iconic Paimio Sanatorium, and the A-factory, where all L-leg products by Artek are still produced.

During the trip, the press also visited Artek’s 2nd cycle store, Artek’s office in the centre of Helsinki, for a brand presentation and an architectural tour of the city.

As a result of the trip, Artek was featured prominently in a Finnish-themed winter issue of ICON.

Office in the Aalto House Helsinki
Paimio Sanatorium
Paimio Sanatorium
Aalto House Living Room
What we did

Creative Collaborations Events and Design Weeks Press Trips Strategic PR Planning & Implementation

Photography

Courtesy of Artek

Other Work

Exterior shot of the Garde Hvalsoe Tisvilde project featuring big double height windows looking out onto a wooden decking
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Garde Hvalsøe Press Trip
June 2023
View of the Vitra Haus from the bottom of the Piet Oudolf Garden at the Vitra Campus in Wheil am Rhein, Germany
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Vitra Garden by Piet Oudolf
July 2021
Nobu Barcelona stairwell designed by Rockwell Group
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Rockwell Group Press Trip
June 2022