JAIPUR RUGS. A family-owned rug company based in Jaipur, India. It was founded in 1978 by Nand Kishore Chaudhary. The company has a proud history of promoting and preserving traditional craftsmanship while also embracing innovation and modern design.

Jaipur Rugs, decorative

By prioritising the human aspect, Jaipur Rugs has become India’s largest network of artisans, with over 40,000 rural artisans, 85% of whom are women. The company is committed to empowering these artisans by providing them with employment opportunities and skill development programs.

Jaipur Rugs was founded with only two looms, but today, it has grown to over 7,000 looms and exports to more than 85 countries. The company specialises in handmade rugs crafted using a variety of techniques, including hand-knotting, hand-tufting, flat weaving, and hand-looming. Jaipur Rugs are well-known for their exquisite designs, superior quality, and attention to detail.

The company works with creative talents to produce modern works of art that present traditional craftsmanship in a new light. Tomorrow will be working on a UK brief that involves several exciting activations, including the launch of the new Jaipur Rugs London showroom.