ARTEK. Founded in 1935 by Alvar and Aino Aalto, Maire Gullichsen and Nils-Gustav Hahl, Artek’s ambition was “to sell furniture and to promote a modern culture of living by exhibitions and other educational means.”The name Artek is a synthesis of “art” and ‘technology’ – concepts central to the international modernist movement that became prominent in the 1920s.

Artek Photography by Zara Pfeifer

Artek has arguably produced Finland’s most well-known modernist product designs, which include Stool 60, Domus Chair, Tea Trolley 900 and the Beehive pendant light.

In keeping with the radical spirit of its founders, Artek today remains an innovative player in the world of modern design, developing new products at the intersection of design, architecture, and art. Combining modern production methods with expert handcraftsmanship, Artek furniture is manufactured in accordance with the original vision of Alvar Aalto. In recent years the brand has collaborated with Ronan and Erwan Bouroullec and rising design talent Daniel Rybakken.

Tomorrow PR has been appointed to oversee Artek’s UK communications strategy, with an aim to create compelling brand narratives and raise awareness of Artek’s heritage and vision amongst the industry and wider design audience.

Photography by Zara Pfeifer