ARAM. Aram was launched in 1964 as Aram Designs by a young Zeev Aram. His ground breaking showroom on the vibrant King’s Road in Chelsea introduced internationally sourced modern furniture and lighting to the UK for the first time. The company focused on creating interior schemes complemented by its new furnishing collections.

Aram Eileen Gray rug picture by Ollie Tomlinson

This inherent zest for bringing the best modern design products to the attention of the London design world saw Zeev work closely with a pioneer of the Modern Movement, Eileen Gray. Zeev worked to resurrect Gray’s designs in the 1970s, as well as spearheading and running numerous graduate and professional design shows in the two decades that followed. This focus and celebration of new work culminated later in the establishment of The Aram Gallery, a non-commercial space for experimental and emerging design on the third floor of the Aram building in Drury Lane, Covent Garden.

Zeev’s daughter Ruth and son Daniel joined him and the business in 2000, and together they redeveloped a Victorian warehouse space to become today’s Aram, a retail destination for designer furniture, lighting, and home accessories over four spacious floors. As well as the gallery, the building is also home to Aram’s dedicated trade team which focuses on commercial interiors projects.

Zeev and Ruth’s remarkable legacy now lives on under the guidance of Daniel who is supported by an experienced team of 25 people, who continue to promote the best brands the design world has to offer.

Aram Designs Ltd holds the worldwide license for Eileen Gray designs. The showroom displays the best in modern and contemporary designs from the most important manufacturers, including Vitra, Knoll, Walter Knoll, Cassina, B&B Italia and USM to name a few.

Photography by Ollie Tomlinson