Tomorrow worked with British bathroom brand Sottini on their relaunch at 100% Design this September. Sottini presented an innovative collection of over 300 new design-led bathroom products in a tranquil space that was designed by branding agency Conran & Partners. To coincide with the September launch, Tomorrow developed a PR strategy that involved securing exclusive features in bathroom trade titles including Essential Kitchen & Bathroom Business, KBB Review, Designer Kitchen & Bathroom and Kitchens & Bathrooms News. Feature and product coverage in consumer and lifestyle publications will follow in the next few months. Tomorrow organised a press conference at 100% Design that was attended by 30 journalists from the UK.
For this year’s London Design Festival SCP, the London-based design retailer and manufacturer staged an exhibition called Sofa In Sight. Earlier in the year, Tomorrow secured major features looking back at the company’s impressive history in a range of publications including Wallpaper*, Telegraph Luxury and The Guardian Weekend. For Sofa in Sight and LDF, SCP highlighted their core expertise: upholstery making. Six designers including Matthew Hilton, Michael Anastassiades, Lucy Kurrein, Terrence Woodgate, Faudet-Harrison and Konstantin Grcic each created a new SCP sofa that was exhibited at SCP’s Shoreditch flagship. In advance of the show, Tomorrow worked with Disegno magazine on an exclusive process story focusing on the development of Michael Anastassiades’ new Rochester Sofa and secured a cover story in the November issue of OnOffice magazine with the designer. A press preview was organised for LDF, which was attended by over 30 key UK and international press. Additional stories on the project also appeared in The Wall Street Journal, The Telegraph and Elle Decoration.
Tomorrow worked with the Swiss consumer technology brand Punkt. to launch their first ever mobile phone, the MP 01. Designed by Jasper Morrison, the MP 01 is a considered break today’s ubiquitous smart phone culture and goes back to basics offering only what is essential in communication – calling and text messaging. Tomorrow placed a series of advance feature stories on the phone in publications including Wallpaper*, Icon, Blueprint, Disegno, Cool Hunting and Esquire. A special think piece on digital detox by design writer Henrietta Thompson was also commissioned. Presented in a specially curated space, the MP 01 officially launched as part of the London Design Festival’s ‘Ten Designers in the West Wing’ exhibition at Somerset House. Through a series of in person interviews with Morrison and Punkt.’s Petter Neby, additional coverage was secured in The Guardian, CNN, Dezeen and Designboom, all ahead of the phone’s retail launch in November 2015.
Tomorrow has been working with London based design studio, PINCH for the last few months and for the London Design Festival we devised a PR strategy to launch Nim, a new limited-edition table made from Jesmonite. For the launch, Tomorrow placed advanced stories in key publications including The Observer Magazine, Sunday Times Home, Elle Decoration and The World of Interiors. Tomorrow also organised a press preview at the Rochelle School, where Nim and other signature pieces from the design brand’s collection were on show. Additionally Tomorrow invited UK and international media to an intimate dinner at Rochelle Canteen including journalists from The Telegraph Luxury, Financial Times, Sunday Times Style Magazine, House & Garden, Wallpaper*, Disegno, Icon, Vogue Living Australia, Interior Design (USA) and CNN Style.
For Salone del Mobile 2015, Japan Handmade, a collective of six crafts companies from Kyoto, Japan, presented a Moment in Time, an installation showcasing a new collection of products in the Zona Tortona district. Designed in collaboration with Copenhagen-based OEO Studio and using Dinesen flooring, the installation was inspired by a Japanese ritual space dedicated to tea ceremony, reading or meditation. Continue reading →
During Maison et Objet Paris 2015, our client Autoban presented their newest furniture collection with manufacturer De La Espada. While Autoban’s previous furniture collections have been inspired by the studio’s commercial projects, their new Union sofa and bed and Maze table are firmly rooted in the domestic environment. Autoban created a striking installation reflecting a home setting and featuring hand painted tropical wallpaper from Paris-based company Iksel. Continue reading →
As part of the 30th anniversary celebrations for David Rockwell and his architectural practice Rockwell Group, Tomorrow decamped to Paris for several days as Rockwell spoke to the French design press about his incredible career. The trip culminated with a party at the newly restored Hôtel Plaza Athénée and Tomorrow arranged for leading French cultural magazine L’Officiel Art to co-host the event with longtime Rockwell Group collaborators, the fabric companies, Jim Thompson and Pierre Frey. Over 150 people from the world of architecture, interior design, art and fashion attended cocktails in the beautiful Le Organza Salon as David signed copies of his new book What If…? It was a truly wonderful evening and a fitting celebration of a spectacular architectural career.
Tomorrow has been working with Dinesen to launch their new flagship showroom in Copenhagen. Dinesen is a 4th generation, family-run Danish company known for its naturally beautiful, custom-made wooden planks. Tomorrow organised a press trip to Copenhagen for a group of 15 leading design journalists from the UK, France, Sweden, Germany, Italy and the United States to preview the space ahead of the official opening. Continue reading →
Our good friends Bibliothèque are celebrating their 10th anniversary and they asked us to help them come up with a fun way to celebrate. They had already planned Reset, a site specific installation in collaboration with The Workers we came up with the idea of creating the world of Bibliothèque via a pop up bookshop cum coffee shop. Continue reading →
To kick off celebrations for the 30th anniversary of the architect David Rockwell and his practice, the Rockwell Group in autumn 2014, Tomorrow PR organised a small press trip to New York to immerse a select group of media into the incredible restaurant, hotel and theatre environments the studio has created over the past three decades. Continue reading →