Tomorrow PR has been appointed by the Design Museum to work on the launch of the two new retail spaces at the soon to open new Design Museum in Kensington. The first shop on Kensington High Street will open in July and will present a curated edit of design objects with a focus on gifts. The second retail space will be located within the main Atrium of the new John Pawson-designed museum and will stock a more comprehensive selection of design products and books. It will also stock merchandise developed exclusively for the new Design Museum as well as products relating specifically to individual exhibitions. The Atrium Shop will open at the launch of the Design Museum on 24th November 2016. Tomorrow PR will deliver creative PR campaigns around the opening of the two Design Museum Shops to make them ‘must-visit’ destinations for consumers from London and further afield as well as ensuring that the shops are front of mind in the run up to Christmas.