Stellar Works

Stellar Works: Salone del Mobile and ICFF

Tomorrow worked with Shanghai-based global furniture brand, Stellar Works on the international launch of  the new 2017 collections by Neri&Hu, Yabu Pushelberg, Crème / Jun Aizaki and Space Copenhagen. Tomorrow devised and drove a six-month strategic PR plan involving media relations and events organisation at Salone del Mobile in Milan (April) and at ICFF in New York (May). Working in close collaboration with the Stellar Works global marketing team, Tomorrow helped to distill key messages around the new products, prepared a comprehensive multi-media press pack and established an image library to support these key launch events.  For Salone del Mobile in Milan, Tomorrow planned and managed a press preview at the Stellar Works installation in Zona Tortona and was on hand throughout the design week to meet press and manage onsite interviews with Yuichiro Hori, founder and CEO of Stellar Works and designer collaborators. In addition, Tomorrow worked with a leading production company to orchestrate a party in celebration of the new collections for key press and opinion formers.  At ICFF in New York, Tomorrow provided on-site media relations support, greeting members of the press, supporting interviews and attending a series of one-on-one briefings for Yuichiro Hori with key US and international publications, including Wallpaper* and Surface magazines. Tomorrow also planned and managed a drinks reception at the Brooklyn studio of Crème / Jun Aizaki to mark the launch of a special Indigo edition of the award-winning Exchange Chair. The six-month PR campaign has secured more than 80 pieces of print and online press coverage in leading architecture and design publications around the world, including in Architectural Digest, Dezeen, Designboom, Wallpaper*, Azure, Interior Design Magazine, Elle Decoration and Frame.