Tomorrow worked with British bathroom brand Sottini on their relaunch at 100% Design this September. Sottini presented an innovative collection of over 300 new design-led bathroom products in a tranquil space that was designed by branding agency Conran & Partners. To coincide with the September launch, Tomorrow developed a PR strategy that involved securing exclusive features in bathroom trade titles including Essential Kitchen & Bathroom Business, KBB Review, Designer Kitchen & Bathroom and Kitchens & Bathrooms News. Feature and product coverage in consumer and lifestyle publications will follow in the next few months. Tomorrow organised a press conference at 100% Design that was attended by 30 journalists from the UK.