Pinch Euler Coffee Table

Pinch: Salone del Mobile 2016

Tomorrow worked with London-based design studio Pinch – Russell Pinch and Oona Bannon – on a strategy for the brand’s solo Milan debut. Tomorrow worked with Pinch back in 2015 on a project to launch the Nim Jesmonite table during London Design Festival and was also engaged to provide strategic advice on the Milan launch of a selection of new products, including a new copper iteration of Nim and a retrospective of key pieces from the Pinch archive. Tomorrow was involved in every stage of the process, including the early planning phase of helping Pinch to identify the best possible location for staging the installation. Tomorrow leveraged its international network of key press to ensure that the Pinch installation and its location – just opposite the popular Wallpaper* Handmade exhibition – was on the radar for Salone 2016. Tomorrow placed a preview story on Copper Nim in the May issue of Wallpaper* magazine and arranged for a number of interviews with top tier members of the international press during Salone del Mobile. Press coverage earned through our PR efforts included features and news articles with The Daily Telegraph, Ideat and Crafts Magazine. During the project, tomorrow also placed Russell and Oona’s home in France with Dwell magazine, an activity resulting in a beautiful six-page feature in the September issue of the magazine, and ASK magazine ran a three-page profile on the brand, its founders and highlighted numerous Pinch products.