Nim by Pinch

PINCH at The London Design Festival 2015

Tomorrow has been working with London based design studio, PINCH for the last few months and for the London Design Festival we devised a PR strategy to launch Nim, a new limited-edition table made from Jesmonite. For the launch, Tomorrow placed advanced stories in key publications including The Observer Magazine, Sunday Times Home, Elle Decoration and The World of Interiors. Tomorrow also organised a press preview at the Rochelle School, where Nim and other signature pieces from the design brand’s collection were on show. Additionally Tomorrow invited UK and international media to an intimate dinner at Rochelle Canteen including journalists from The Telegraph Luxury, Financial Times, Sunday Times Style Magazine, House & Garden, Wallpaper*, Disegno, Icon, Vogue Living Australia, Interior Design (USA) and CNN Style.