nolii is a new lifestyle-focused tech accessories brand co-founded by Benjamin Hubert, Creative Director of strategic design agency, LAYER, and tech and design entrepreneur, Asad Hamir. Inspired by the creative and entrepreneurial spirit that defines London and today’s fast-paced, nomadic lifestyles, nolii’s mission is to deliver beautiful, highly functional products that solve everyday problems for people who depend on their tech to stay connected.
nolii will be showcased at LDF as part of a dynamic installation celebrating the simple beauty of being connected. Inspired by the minimal yet expressive design language of nolii, the installation is an immersive experience reflecting the movement and connections of nolii users throughout a typical day.
The preview of the nolii launch collection in September at Somerset House will be followed by a retail launch at the end of November and Tomorrow is responsible for delivering an integrated global PR strategy.