Dinesen Showroom Copenhagen

Launch of the Dinesen Flagship Showroom, Copenhagen

Tomorrow has been working with Dinesen to launch their new flagship showroom in Copenhagen. Dinesen is a 4th generation, family-run Danish company known for its naturally beautiful, custom-made wooden planks. Tomorrow organised a press trip to Copenhagen for a group of 15 leading design journalists from the UK, France, Sweden, Germany, Italy and the United States to preview the space ahead of the official opening. One-to-one interviews were arranged with Thomas and Hans Peter Dinesen, as well as the designer of the showroom, Thomas Lykke of OeO Studio. As Dinesen shares a passion for design with other like-minded Danish brands, the itinerary included visits to furniture company Gubi, The Apartment, a curated gallery / retail shop set in a private home, and a behind-the-scenes factory tour of wood manufacturer Brdr. Kruger. The trip culminated in an intimate private dinner around the dramatic 15-metre long Douglas Fir table in the showroom, with menu design by Danish chefs I’m A KOMBO. Publications represented on the trip included Architectural Digest Germany, Wallpaper, The Financial Times, Interior Design, Dwell and Plaza.