J. HILL’s Standard Launch at Salone del Mobile 2014

Tomorrow was enlisted to help launch the new Irish crystal brand J. HILL’s Standard, which marries handcrafted crystal with contemporary design. Tomorrow advised the client to launch at Salone del Mobile in Milan, the world’s leading design fair. To ensure the brand would reach the right audience of buyers and media, a space was secured at the renowned Spazio Rossana Orlandi in the centre of Milan. The brand created a beautifully presented stand in collaboration with London design agency Made Thought to showcase its debut collections by Martino Gamper and Scholten & Baijings. Tomorrow secured a five-page feature in Wallpaper* magazine’s May Milan issue that introduced the new company to the global design community and set up a series of interviews with the designers during Salone. This resulted in coverage in Elle Decoration UK, Casa Vogue Brazil, The Telegraph Magazine, The Observer and Crane.tv, among others.