iota Bedouin knitting women

iota at Salone del Mobile 2017

iota presented its collection of hand-crocheted carpets, stools, cushions and signature swings, all made from bespoke colourful yarns using traditional techniques within a gold-clad pop-up installation in the Galleria’s arcade. Tomorrow provided advice on planning the installation and worked to secure interviews for key spokespeople from iota with international press prior to and during Salone del Mobile. Tomorrow arranged a series of press interviews with iota founder Shula Moses and creative director Tal Zur in Milan and a total of 31 pieces of coverage were secured, including an exclusive pre-Milan story on Dezeen. Further coverage appeared in Azure (Canada), DOMUS (Italy), Disegno (UK), Elle Décor (Italy) and  Arquitectura y Diseno (Spain).