Bert & May x Darkroom: LDF 2016

Tomorrow worked with Bert & May to devise and deliver a strategy for the London Design Festival (LDF) that would establish Bert & May as a lifestyle brand, bolstering the impact of ongoing PR and communications efforts since we started working with the brand in March 2016. Tomorrow worked with Bert & May to launch a bold new geometric collection with London-based design label, Darkroom during LDF. As well as presenting an installation of the new collection at their East London showroom, the Bert & May barge took on a new identity to showcase the new collaboration in the form of a ‘floating pop-up’, with interior completely redesigned to include the new Bert & May and Darkroom collection of fabrics and tiles. The barge was moored at the Bert & May showroom for London Design Festival. It also helped the brand as it launched a new fabrics collection at Decorex, a natural progression for the business which is well known for its tiles collection, and that has grown its offering into bathrooms, kitchens and home accessories. Tomorrow organised and managed a morning press preview and an evening launch party as well as placing a series of LDF preview stories with key interiors and design titles including, Sunday Times Home and Wallpaper*. Coverage also appeared in numerous local, national and international print and online consumer and trade titles, such as London Evening Standard Homes & Property, The Telegraph, AD Spain, Azure, Dezeen, House & Garden, World of Interiors, Mix magazine and OnOffice. It was also the topic of numerous conversations taking place amongst the design community on social media.This unique project generated 60 pieces of multimedia and multichannel publicity making the Bert & May x Darkroom collaboration one of the most talked about events of LDF16.