Nox by Alfredo Häberli for Astep

Astep at Euroluce 2017

Astep is a design company founded by Alessandro Sarfatti, the grandson of legendary lighting designer Gino Sarfatti and the son of Riccardo Sarfatti and Sandra Severi –  who with Paolo Rizzatto founded Luceplan.  Astep brings to the domestic landscape, the experience, knowledge and the future-oriented outlook that has been nurtured by the Sarfatti family for three generations, and bridges it with the latest developments in digital technologies. The name Astep indicates the necessary motion of a never-ending journey – the journey of evolution. It points to a natural but essential move towards the creation of something that’s better, more substantial, and more worthwhile. Astep represents an admiration for timeless inventions: objects that – regardless of when they were designed or made – retain their edge, their capacity to affect our lives, advancing the manner in which we live. Tomorrow worked with Astep on an international press strategy in the run up to Euroluce in April to supported Astep’s debut at Euroluce and the launch of a new light by Alfredo Häberli as well as the launch of Flos with Sarfatti, a new company formed in partnership with Flos what will reissue the lighting from the Gino Sarfatti Archive. Tomorrow secured a three page feature in the Milan preview issue of Wallpaper* magazine (May issue) on Flos with Sarfatti as well as over 50 pieces of coverage on the new Astep products.